CLARITYAM
Aesthetic Marketing
More Patients · A Stronger Practice
CLARITYAM.VIDEO
YOUR CLARITY AM ENGAGEMENT

INVESTMENT & ADDITIONAL OPTIONS

Build the scope around what your practice needs.

Your engagement connects the services recommended for your practice with a clearly defined production and implementation scope.

SECTION 01 · CORE SCOPES

SERVICE INVESTMENT

Total service investment for the selected engagement period. No hidden fees or arbitrary schedules.

ONE-TIME INVESTMENT

PANEL 1 · ASSET PRODUCTION

4 CORE VIDEO PACKAGE

Trust Foundation

$9,000
One-time investment
Includes 4 Foundational Trust Assets:
  • Brand Story Video

    The vision, care philosophy, and purpose behind the practice.

  • Provider Authority Video

    Doctor credentials, artistic precision, and clinical philosophy.

  • What to Expect Video

    Demystifying consultation through recovery to overcome fear.

  • Patient Testimonial Video

    Emotional, authentic patient transformations that convert skeptics.

Strategy, pre-production, on-location cinematic production, and post-production for four foundational trust assets.
RECOMMENDED ENGINE

PANEL 2 · PAID PERFORMANCE

AD GROWTH ENGINE

ACQUISITION + CONVERSION

3 Months
$15,000
total
6 Months
$27,000
popular
12 Months
$48,000
annual
Comprehensive Growth Scope:
  • Video and still-image advertising
  • Meta and Google campaign management
  • Website and conversion infrastructure
  • CRM workflows
  • Email and SMS follow-up
  • Tracking, optimization, and analytics meetings
Total service investment for selected period.No ad-spend markup
AUTHORITY & COMMUNITY

PANEL 3 · ORGANIC NURTURE

ORGANIC SOCIAL ENGINE

ONGOING AUTHORITY + NURTURE

3 Months
$9,000
total
6 Months
$15,000
total
12 Months
$24,000
annual
Consistent Organic Engine:
  • Content strategy and planning
  • Photo and video content creation
  • Social posting and engagement
  • Community management
  • Performance reporting
Recurring social deliverables mapped to practice priorities.

“Deliverables, production cadence, platforms, and implementation scope are defined in your proposal and agreement.”

SECTION 02 · INTEGRATED BUNDLE

CONNECT PAID ACQUISITION WITH ONGOING CONTENT

When the Ad Growth Engine and Organic Social Engine are purchased together, the combined service investment receives a 10% bundle adjustment, with one additional ad video included per month.

TIMEFRAME3 MONTHS
Growth Engine$15,000
Organic Engine$9,000
Combined$24,000
Bundle adjustment (10%)−$2,400
Integrated Investment
$21,600
+ 1 free ad video / month (3 total)
MOST RECOMMENDED6 MONTHS
Growth Engine$27,000
Organic Engine$15,000
Combined$42,000
Bundle adjustment (10%)−$4,200
Integrated Investment
$37,800
+ 1 free ad video / month (6 total)
ANNUAL PARTNERSHIP12 MONTHS
Growth Engine$48,000
Organic Engine$24,000
Combined$72,000
Bundle adjustment (10%)−$7,200
Integrated Investment
$64,800
+ 1 free ad video / month (12 total)

“The $9,000 Trust Foundation is added separately when recommended. The bundle adjustment applies to Growth + Organic only.”

SECTION 03 · DISCOVERY PRESENTATION

RECOMMENDED ENGAGEMENT BUILDER

Configure the specific scope recommended during discovery to review the investment in real-time.

Test Scopes:

1. Select Recommended Services

Toggle on the modules agreed upon for this engagement.

3 Available Modules
Trust Foundation4 Core Videos

Brand Story, Provider Authority, What to Expect & Patient Testimonial. One-time asset build.

$9,000 one-time investment
Ad Growth EngineAcquisition + Conversion

Paid media campaign management, funnel infrastructure, CRM automation & tracking.

$27,000 (6 mo)
Organic Social EngineAuthority + Nurture

Ongoing photo/video content creation, social posting, engagement & community management.

$15,000 (6 mo)
Shared commitment
ENGAGEMENT SUMMARY

TOTAL INVESTMENT

Select the recommended services to build the investment.

Click the toggle switches on the left to add Trust Foundation, Ad Growth Engine, or Organic Social Engine.

“Additional scoped assets, unscheduled production visits, and approved travel are separate.”
SECTION 04 · EXPANDED SCOPE

EXPAND THE STORY WHEN THE SCOPE CALLS FOR IT

$1,500per additional premium video asset

Separately scoped standalone video assets can be incorporated into pre-production and captured during the planned production window when feasible.

Culture & Connection

MEET THE TEAM

Introduce the people behind the patient experience.

Asset fee$1,500
Authority & Clinical

EDUCATIONAL VIDEO

Explore a relevant patient question or topic.

Asset fee$1,500
Social Proof

PATIENT SPOTLIGHT

Feature a patient’s experience with permission.

Asset fee$1,500
High-Ticket Conversion

PATIENT JOURNEY INTERVIEW

Explore the patient’s decision and care journey in greater depth.

Asset fee$1,500
Innovation & Equipment

NEW TECHNOLOGY

Introduce technology and explain its role in the practice.

Asset fee$1,500
Team Spotlight

EMPLOYEE INSIGHTS

Share perspectives from the team.

Asset fee$1,500
Procedural Clarity

TREATMENT DEMONSTRATION

Show and explain the relevant treatment process.

Asset fee$1,500
Deep Authority

PODCAST-STYLE VIDEO

Present a focused conversation around a relevant topic.

Asset fee$1,500
Authenticity & Trust

BEHIND THE SCENES

Show the people and work behind the practice.

Asset fee$1,500
Strategy & Concept Development
Scripting & Storytelling
Professional Filming & Lighting
Color Grade, Sound Design & Master Delivery
Important Scope Distinction:“Organic Social includes its agreed recurring social deliverables. The $1,500 premium-asset fee applies to separately scoped standalone videos outside those contracted deliverables.”
SECTION 05 · ON-LOCATION PRODUCTION

WHEN YOU NEED A SEPARATE SHOOT

$1,500per additional production visit

An on-location production visit outside the contracted schedule is scoped separately.

COMPONENT 01

Additional Production Visit

Dedicated on-location shoot day, gear loadout, crew, and dedicated filming time.

$1,500fixed fee
COMPONENT 02

Applicable Video Deliverables

Based on requested assets (e.g. $1,500 standalone premium assets or custom scopes).

Quoted by scopeitemized
COMPONENT 03

Travel and Lodging

Pass-through flights, hotel accommodations, and necessary transit without hidden markups.

Quoted separatelywhen required

“When feasible, additional assets can be captured during the next scheduled production window to avoid a separate visit.”

Clarification: “This fee applies to an unscheduled visit outside your agreed production cadence.”

SECTION 06 · TRANSPARENT EXPENSES

PRODUCTION INVESTMENT AND TRAVEL ARE SEPARATE

When travel is required, airfare, lodging, and necessary production transportation are quoted separately based on the location and production dates.

No Package Markup

Travel is not marked up inside the package price. You receive direct pass-through accountability.

Advance Approval

Anticipated costs are provided for approval before booking. No unexpected travel surprises.

Actual Requirements

Local production is evaluated based on the travel actually required for your clinic location.

Airfare, hotel accommodations, and ground transport are scheduled to minimize disruption to your practice.
SECTION 07 · EXECUTION ROADMAP

FROM AGREEMENT TO PRODUCTION

A frictionless launch sequence designed specifically for busy medical aesthetics practices.

01
STAGE 01

AGREEMENT + INVESTMENT

Confirm the recommended engagement and contracted scope.

Defined Deliverable
02
STAGE 02

ONBOARDING

Collect information about the practice, providers, treatments, ideal patients, and brand.

Defined Deliverable
03
STAGE 03

PRE-PRODUCTION STRATEGY

Develop the interview strategy, creative concepts, and visual plan.

Defined Deliverable
04
STAGE 04

SCHEDULE + BEGIN

Confirm the production schedule and begin the agreed work.

Defined Deliverable

“A clear scope. A connected strategy. A defined next step.”

Ready to confirm the engagement details and schedule the production kickoff?